# GameLayer

> GameLayer is a gamification API and platform-as-a-service (PaaS) that lets developers add missions, rewards, leaderboards, XP, streaks, and location-based challenges to apps and digital products.

GameLayer is a developer-first engagement platform used by companies including Finnair, Reima, Veikkaus, Samsung, and Kesko. It is headquartered in Finland and has been operating since 2012.

## What GameLayer does

GameLayer provides a REST API and dashboard for integrating gamification mechanics into digital products without building custom backend logic. Core mechanics include:

- Missions — structured objectives tied to user actions
- Achievements — milestone rewards that build status over time
- Leaderboards — individual, team, or segment-based competition
- Streaks — repeat behaviour reinforcement
- Level-ups — XP-driven progression tiers
- Prizes and virtual currencies — spendable reward economies
- Mystery wins — randomised reward moments
- Raffles — participation-based prize draws
- Quizzes — interactive engagement moments
- Location-based triggers — geo-fenced missions and check-ins

## Who it is for

GameLayer is for product and engineering teams who want to add engagement mechanics to apps, websites, communities, and digital services. It is used across industries including aviation, retail, lottery, education, wellbeing, and mobile apps.

## Pricing

- Starter: €100/month — up to 1,000 active users
- Growth: €1,500/month — up to 50,000 active users
- Scale: €3,500/month — up to 250,000 active users
- Enterprise: Custom — above 500,000 active users
- Free plan available for testing (up to 100 users)

## Key pages

- Homepage: https://gamelayer.io/
- AI reference (plain-language summary): https://gamelayer.io/ai
- API documentation: https://gamelayer.io/api-docs
- Blog: https://gamelayer.io/blog
- Demo: https://gl-assets.vercel.app/
- Sign up: https://app.gamelayer.co/

## API

The GameLayer API base URL is https://api.gamelayer.co/api/v0. Authentication uses an api-key header and account query parameter. Client libraries are available for JavaScript, Python, and C#. A Postman collection is available via the developer kit download on the homepage.

## Contact

- General: contact@gamelayer.co
- Sales: sales@gamelayer.co
- LinkedIn: https://www.linkedin.com/company/gamelayer/