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The Gamification API for modern products

Launch missions, streaks, leaderboards and rewards in days — not months. Manage everything via API and dashboard as your product and programmes scale.

GameLayer gamification API platform interface showing user engagement and customer loyalty features
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Used across multiple industries, including aviation, lottery and retail

GameLayer is a gamification API platform for adding missions, rewards, and leaderboards to apps and websites.

GameLayer gamification API platform interface showing user engagement and customer loyalty features

Add some STICKY to your site or app

Design engagement loops that keep users coming back — powered by a flexible suite of API-driven mechanics.

Gamification mechanics engagement loop

A modular engagement loop - combine progression, competition and rewards

Gamification makes products more sticky by motivating users to return, progress, and compete. GameLayer provides modular, API-driven building blocks you can embed into your existing stack.

Designed for real engagement — not short-term gimmicks

Open API

Build on a proven Gamification API with 50+ endpoints covering missions, streaks, achievements, leaderboards, prizes, raffles, and more. Plug GameLayer into your existing product and ship engagement mechanics without rewriting your stack.

Content Dashboard

Configure, tune, and evolve your gamification experience from our intuitive content management dashboard. Create and manage content so you can iterate on your project fast — so your team can keep improving engagement without constant engineering cycles.

Rules Manager

Create the perfect gamification conditions to match your unique business goals. Define how mechanics behave, what users need to do, and when rewards trigger — using a modular, scalable approach that helps you design rich, meaningful experiences.

Missions
Create structured challenges that guide users toward specific behaviours. Missions provide clear goals, measurable outcomes, and motivation to take action.
Streaks
Track and reward consistent behaviour over time. Streaks encourage habit formation and regular engagement without relying on one-off incentives.
Achievements
Recognise milestones and meaningful progress as users advance. Achievements celebrate effort and provide long-term motivation beyond individual actions.
Level-Ups
Measure progress and advancement through defined levels. Level-ups give users a clear sense of growth and unlock new status or capabilities over time.
Leaderboards
Motivate friendly competition by ranking users or teams. Leaderboards add social context, encourage participation, and highlight top performers.
Mystery Wins
Deliver surprise instant-win or loss moments. Mystery wins introduce excitement and unpredictability, increasing short-term engagement and replay behaviour.
Prizes
Incentivise user activity with tangible or experiential rewards. Prizes reinforce desired actions and provide clear value for participation.
Raffles
Create periodic prize draws based on participation or eligibility. Raffles sustain engagement over longer periods and reward ongoing involvement.
Quizzes
Build interactive quizzes to test knowledge or behaviour. Quizzes enable engagement through learning, assessment, and lightweight competition.
Virtual Currencies
Use experience points, credits, or tokens to power progression systems. Virtual currencies support flexible reward mechanics, unlocks, and long-term engagement loops.
Modular mechanics can be used alone or combined to support different engagement and loyalty use cases

Powered by GameLayer

GameLayer powers engagement, loyalty, and progression across digital products in multiple industries. The examples below show how teams apply the same core mechanics to very different use cases.

Finnair - GameLayer implementation screenshot

Finnair | Airline

Encouraging repeat engagement beyond transactions. GameLayer powers missions, rewards, and progression mechanics that recognise meaningful customer actions outside of purchases — helping airlines build loyalty, participation, and long-term engagement across the journey.

Reima - GameLayer implementation screenshot

Reima | Retail

Motivating physical activity and learning through play. By combining missions, progression, and achievements with activity tracking, GameLayer helps Reima create collaborative, family-friendly adventures that connect movement, education, and brand engagement.

Veikkaus Points - GameLayer implementation screenshot

Veikkaus Points | National Lottery

Promoting responsible gaming through engaging, non-gambling experiences. GameLayer enables challenges, points, rewards, raffles, and mystery wins to create alternative engagement paths that encourage participation while supporting responsible play principles.

Step-Up - GameLayer implementation screenshot

Step-Up | Wellbeing

Encouraging consistent everyday movement across communities. GameLayer powers challenges, progress tracking, achievements, and rewards that support habit formation and long-term participation — reinforcing healthy behaviour without relying on short-term incentives.

Learn more about Step-Up
Finnair - GameLayer customer
Reima - GameLayer customer
Veikkaus - GameLayer customer
Samsung - GameLayer customer
Kesko - GameLayer customer
Baaz - GameLayer customer
Dubbz - GameLayer customer
Symbaloo - GameLayer customer
Lahti - GameLayer customer
SDP - GameLayer customer

Why companies choose GameLayer

GameLayer is chosen by teams that need engagement mechanics to work reliably at scale — across products, users, and real-world programmes.

1
Sustainable engagement by design
Design programmes for repeat participation — not one-off campaigns. Use missions, streaks, and rewards to create long-term engagement loops that keep users coming back without relying on constant promotions or manual effort.
2
Progress users can clearly feel
Make improvement visible and motivating. Show progress through XP, levels, and achievements so users always know what they're working towards — building momentum and sustained motivation over time.
3
Social motivation that scales
Turn individual actions into shared experiences - at scale. Use teams, leaderboards, and friendly competition to encourage participation through collaboration and social proof — not pressure or gimmicks.
4
Built for real-world programmes
Run production-ready engagement with confidence. Control rules, eligibility, budgets, and rewards in one system. Launch safely, evolve programmes over time, and scale without re-engineering your product.
75%
of users engaged weekly
60%
boost in brand sentiment
25%
increase in session time
200%
increase in task completion
50%
boost in product awareness
40%
increase in no. of sessions
Metrics are indicative and vary by implementation and use case

Simple, transparent pricing

Choose a plan based on scale - not features. Every plan includes full and unlimited access to GameLayer's engagement mechanics.

Build: up to 50k users | Scale: 100k - 1m users

Starter

€100 month
  • Up to 1,000 active users
  • • Technical & Implementation Support: Email
  • • Concept & Programme Design Support: Ask for pricing
  • • Analytics & Reporting: Dashboard
Contact Us

Essentials

€500 month
  • Up to 10,000 active users
  • • Technical & Implementation Support: Email
  • • Concept & Programme Design Support: Ask for pricing
  • • Analytics & Reporting: Dashboard
Contact Us

Advanced

€1,000 month
  • Up to 25,000 active users
  • • Technical & Implementation Support: Email
  • • Concept & Programme Design Support: Ask for pricing
  • • Analytics & Reporting: Dashboard
Contact Us

Professional

€1,500 month
  • Up to 50,000 active users
  • • Technical & Implementation Support: Slack
  • • Concept & Programme Design Support: Ask for pricing
  • • Analytics & Reporting: Weekly reports & monthly insights
Contact Us
Free plan available for testing and prototyping - up to 100 users

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GameLayer gamification platform - digital engagement and loyalty points system

Start building engagement that lasts

Whether you're experimenting or scaling in production, GameLayer gives you the tools to design engagement mechanics that fit your product - quickly and safely.

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Free plan includes usage limits - No credit card required