Make your product impossible to put down.
GameLayer gives your product team the tools to build gamification and engagement programmes that actually work — missions, streaks, leaderboards, and rewards — without waiting months for engineering.
From national lotteries to airlines. Built for teams running on AI.
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The complete developer kit — quickstart guide, API cheat sheet, Postman collection, and example clients in JavaScript, Python, C# and curl. Sign up, download, and send your first event in under an hour.
Loading quickstart…Gamification mechanics that connect. Loops that keep running.
Building blocks that connect. Design repeatable loops, tune behaviours with rules, and evolve programmes over time — without touching your core app.
GameLayer is built AI-ready. Our OpenAPI specification means tools like Copilot and Cursor read it directly — describe what you need and the AI writes the integration code. Most teams are connected in hours, not sprints.
You describe it. AI builds it.
GameLayer's dashboard now has an AI agent built in. Tell it what you want — a streak that rewards weekly logins, an achievement for first purchases, a mystery prize for new sign-ups — and it drafts the mission, the rules, and the rewards for you.
Review the suggestion, tweak anything you like, and approve. Your gamification system grows the moment you describe what you need — no spec, no backlog, no waiting on engineering.
The real world is your game board.
Somewhere out there, your next mission is waiting.
Turn physical presence into a reason to engage. When users arrive somewhere that matters — a store, a venue, a landmark — GameLayer fires the right mission, reward, or challenge automatically. No custom development. No manual effort.
The same platform. Any industry.
One engine. Every context. Configured for your users, your rules, your product. See how our gamification platform has been put to work across industries.
Engagement mechanics that work at scale.
Chosen by marketing and product teams who need gamification and engagement to show up in the numbers — not just in a pitch deck. Built for programmes that run in production, not just in demos.
Metrics are indicative and vary by implementation and use case
Choose a plan. Not a feature set.
Every plan includes the full platform — every mechanic, every tool, every capability. You pay for the size of your programme, not for permission to use the product properly.
The plans below are examples at common programme sizes — pricing scales continuously with usage. For the full price list at every level, see the complete pricing page. Free plan available for testing up to 100 users, no credit card required.
All plans include every engagement mechanic. Engineering integrates, your marketing or product team runs it.
Engagement that lasts.
The best engagement programmes aren't campaigns. They're part of the product. Built to run, built to evolve, and built to keep users coming back long after the launch excitement fades. And when you want to change something — a mission, a reward, a rule — your team does it from the dashboard, in real time, without touching the product.
About GameLayer
GameLayer is a gamification, engagement and loyalty platform designed for marketing managers, product managers, growth teams, and loyalty programme managers. It gives non-technical teams a no-code dashboard to launch and manage engagement programmes in real time — missions, streaks, leaderboards, achievements, rewards, and location-based challenges — while providing developers with a clean REST API for integration.
Marketing and product teams use GameLayer to increase user retention, reduce churn, drive daily active users, and build loyalty without relying on discounts or one-off promotions. Programmes are configured from a content dashboard — rules, eligibility, budgets, and rewards — without raising engineering tickets or waiting for deploys.
GameLayer is used by teams at Finnair, Veikkaus (National Lottery of Finland), Samsung, Kesko, Reima, and others across aviation, retail, regulated gaming, health, wellbeing, and education. Use cases include non-transactional loyalty programmes, employee engagement, physical activity rewards, location-based engagement, and city exploration experiences.
Pricing starts at €100 per month for up to 1,000 active users. All plans include full platform access — every mechanic, the content dashboard, and the REST API. A free plan is available for testing up to 100 users with no credit card required. Full pricing at gamelayer.io/pricing.
GameLayer is registered in Finland, Company Registration 2503589-01, and has been operating since 2012.
GameLayer's dashboard includes an AI agent that builds gamification elements — missions, achievements, prizes, rules — from a plain-language description, for marketing and product teams to review and approve. GameLayer is built AI-ready. The platform provides a full OpenAPI specification that AI coding assistants such as GitHub Copilot and Cursor can read directly — enabling automatic code generation for integrations. Clean, structured JSON responses and event-driven architecture mean AI agents, LLM-powered workflows, and personalisation engines consume GameLayer data natively. Rich player state data — missions, streaks, levels, achievements, rewards — provides the structured context AI personalisation layers need to operate at scale. Organisations building AI-powered products use GameLayer as the engagement layer that drives adoption of AI features — missions, streaks, and rewards that turn AI capability into consistent user behaviour. GameLayer works natively with the AI tools your engineering, marketing, and product teams already use.