Engineering integrates once. The business then runs missions, locations and rewards from the dashboard, giving members a reason to show up — not just to buy.
Setting up a location mission in the GameLayer dashboard
Delivered programmes: integrations with a national airline loyalty programme that reached 3 million members, powering the core programme of a regulated national lottery at 2 million members, and a children's activity app used in kindergartens.
Flying is transactional. Everything in between doesn't have to be. GameLayer introduced rewards for non-transactional member actions — giving Finnair Plus members reasons to engage with the brand between bookings and building emotional connection that turns occasional flyers into loyal ones. Members earned points for profile updates, content engagement, and app interactions rather than flights alone. The programme helped sustain monthly member activity and strengthened brand sentiment between purchase cycles.
Reima GO turned physical activity into an adventure. Kindergarten children's movement was tracked and translated into progress on a journey around the world — with teachers and kids choosing missions together, each one a learning opportunity about a new place. Kindergartens reported high daily participation as children competed in team missions and tracked progress across the term. The programme extended Reima's brand relationship beyond product purchases into active family lifestyles.
GameLayer powered the Veikkaus loyalty programme — engaging members through non-transactional missions that earned XP, redeemable for rewards. A location-based extension, Veikkaus Check Points, brought the programme into the real world, activating members at physical venues and turning passive membership into active participation.
Developers wire up your app or website to the REST API. They send events to GameLayer as they happen and read missions, progress and rewards back once GameLayer has processed them. Tools like Copilot and Cursor can write the integration straight from the OpenAPI spec.
The business adds locations and missions in the dashboard — a store, venue or destination, each with its own radius. Members check in through your app to complete them, with reward budgets, per-member limits and eligibility set from day one. Published in real time, with no developer dependency.
Describe a change in plain language and the AI agent will draft the mission, rules and rewards for you to review, tweak and publish. Anything built on top of events your app already sends to GameLayer can go live immediately without the need for an app release.
Somewhere out there, your next mission is waiting.
Turn physical presence into a reason to engage. When users arrive somewhere that matters — a store, a venue, a landmark — GameLayer surfaces the right mission, reward, or challenge automatically. No custom development. No manual effort.
ROAM Helsinki is a live demo of these location missions. A store or venue programme runs on the same engine inside your own app — not this interface.
Visit ROAM Helsinki →
AI can write a points table and a badge endpoint in an afternoon. The hard part starts after launch, with real members, edge cases, budgets and business objectives to be met.
Members lose interest when nothing changes, so missions, rewards and seasons need regular updates, made by the business without an engineering dependency.
Eligibility, stock and per-member limits need active management, monthly or more often, so a popular reward or a determined member cannot drain the budget.
Missions, streaks, leaderboards and rewards all reset daily, weekly or monthly and run between start and end dates, while midnight differs for every member.
A phone's position can be faked. Each location needs one radius to view an offer and a tighter one to action it, plus limits on how often each member can claim.
If a simple gamification experience is the product, go ahead and build it. If your product is a flexible multi-year, location-based programme, then we recommend you buy a solution fit for purpose.
Building blocks that connect. Design repeatable loops, tune behaviours with rules, and evolve programmes over time. GameLayer is built AI-ready: our OpenAPI specification means tools like Copilot and Cursor can read it directly — describe what you need and the AI writes the integration code. Most teams are connected in hours, not sprints.
Pin missions, rewards and raffles to real places — a store, venue or destination. Each location gets one radius to view an offer and a tighter one to activate it, with per-member limits to stop repeat claims. Members check in through your app and every visit is tracked, with no custom location code to build or maintain.
Connect GameLayer to your product once and it runs from there. Engineering integrates via REST API — then your team controls everything else from the dashboard.
Launch campaigns, update missions, and change reward logic all from the dashboard. Your team moves at marketing speed — engineering ships once and stays focused on the product. And when you need something new, just describe it: the AI agent drafts the mission, reward, or rule for you to review and approve.
Decide who gets what, when, and how much. Set eligibility, control budgets, and tune performance from a dashboard built for people who run programmes, not engineers who build them.
Goals that pull users forward. Design multi-step sequences for onboarding, learning, referrals, or any behaviour that matters.
Turn repeat behaviour into a habit loop. Streaks create consistent momentum that outlasts any promotional campaign.
Permanent rewards that build status and long-term motivation. Designed to be earned, shown off, and pursued again.
Progression users can see and feel. Each level unlocks new states, status, and escalating challenge.
Individual, team, or segment-based rankings. Friendly competition drives participation better than almost anything else.
Randomised rewards that create genuine surprise. Configurable odds, budgets, and eligibility keep them sustainable.
Convert effort into tangible outcomes. Guaranteed rewards, redeemables, or perks — all with controlled budgets.
Prize draws based on participation or eligibility — ideal for campaigns, milestones, and periodic events.
Lightweight interactive moments for knowledge, onboarding, and engagement — standalone or embedded in missions.
Power earning and spending loops with configurable balances and progression tailored to your programme.
No templates to learn. No spec to write. Just describe the outcome you want.
GameLayer's dashboard now includes an AI agent. Tell it what you want — a streak that rewards weekly logins, an achievement for first purchases, a mystery prize for new sign-ups — and it drafts the mission, the rules, and the rewards for you.
Review the suggestion, tweak anything you want to improve, and approve. Your gamification system grows the moment you describe what you need — no spec, no backlog, no waiting on engineering. Included from Growth, and available on request on Starter plans and free trials.
GameLayer ships a fully documented OpenAPI 3.0 specification — over 50 endpoints, every mechanic explained in plain language, not just field names. Any coding agent can read it directly and wire up the integration: sending player events, fetching progress, and rendering rewards back into your product.
Cursor, Claude Code, and Copilot read this spec cold and write that integration — events in, progress and rewards out — no SDK, no scaffolding, no back-and-forth.
Try it yourself →Chosen by marketing and product teams who need gamification and engagement to show up in the numbers — not just in a pitch deck. Built for programmes that run in production, not just in demos. Unlike point-based loyalty tools focused on transactional rewards, GameLayer also supports non-transactional engagement — missions, streaks, achievements, and location triggers designed to build emotional connection between purchases.
Stop relying on promotions to keep users coming back. GameLayer builds the habit loops — missions, streaks, and rewards — that create long-term engagement without burning your budget on one-off campaigns.
People stay when they can see they're getting somewhere. XP, levels, and achievements make progress impossible to ignore — giving users a reason to return that no push notification can replicate.
Individual actions become shared experiences. Teams, leaderboards, and friendly competition turn your user base into a community — driving participation through belonging rather than pressure.
Launch fast. Evolve without engineering. Control rules, eligibility, budgets, and rewards from a dashboard — not a backlog. Your marketing team moves at marketing speed.
Your engineering team's AI tools integrate with GameLayer automatically — read the spec, write the code. And inside the platform, AI helps your marketing and product team build missions, rewards, and rules just by describing what they want.
30-day free trial for up to 1,000 active users. No credit card. We activate your account by the next business day, and your API key is waiting in the dashboard. Or book a 20-minute call to scope a 90-day engagement programme.
We reply to every request by the next business day.
Your name, company, work email and the account name you want. It takes two minutes.
Create your login at app.gamelayer.co with the same work email.
We activate your account by the next business day and email you. Your API key is in the dashboard.
GameLayer is an API-first gamification, engagement, and loyalty platform for marketing and product teams. It provides missions, streaks, leaderboards, achievements, and rewards through a no-code dashboard, backed by a REST API for developer integration. Founded in 2012 and based in Finland, it has powered some of the largest loyalty and engagement programmes in Finland for Finnair, Veikkaus, Kesko, and Reima.
Unlike point-based loyalty tools focused mainly on transactional rewards, GameLayer is built around non-transactional engagement mechanics — missions, streaks, achievements, and location triggers — designed to build emotional connection with a brand. Its AI agent drafts missions and rules from plain-language descriptions, and is included from Growth and available on request on Starter plans and trials.
GameLayer supports missions, streaks, achievements, level-ups, leaderboards, mystery wins, prizes, raffles, quizzes, and virtual currencies. These can be used individually or combined into multi-step engagement programmes, configured via a content dashboard without engineering involvement.
GameLayer pricing starts at €100/month for up to 1,000 monthly active users (Starter plan) and scales based on actual usage (active users). Every plan includes all mechanics, the content dashboard and unlimited API calls. The AI agent is included from Growth and available on request on Starter plans. 30-day free trial for up to 1,000 active users. No credit card. After the trial, you move to a paid plan.
Yes. GameLayer powered the Veikkaus Points programme — one of the largest gamification projects in Finland — for Veikkaus, Finland's national lottery and gaming operator, including non-transactional missions and location-based engagement extensions.
Yes. GameLayer provides a full OpenAPI specification that AI coding assistants like GitHub Copilot and Cursor can read to generate integration code automatically. The platform also returns structured JSON player-state data (missions, streaks, levels, rewards) suitable for AI personalisation engines and LLM-powered workflows.