Missions, streaks, rewards and real-world check-ins that keep members active between purchases. Your team launches and manages all content from one dashboard.
Setting up a location mission in the GameLayer dashboard
A national airline with 3 million members. A national lottery with 2 million. A family brand that took loyalty beyond the till. GameLayer has engaged more than 10 million users, between purchases, not just at them.
Flying is transactional. Everything in between doesn't have to be. GameLayer introduced rewards for non-transactional member actions — giving Finnair Plus members reasons to engage with the brand between bookings and building emotional connection that turns occasional flyers into loyal ones. Members earned points for profile updates, content engagement, and app interactions rather than flights alone. The programme helped sustain monthly member activity and strengthened brand sentiment between purchase cycles.
Reima GO turned physical activity into an adventure. Kindergarten children's movement was tracked and translated into progress on a journey around the world — with teachers and kids choosing missions together, each one a learning opportunity about a new place. Kindergartens reported high daily participation as children competed in team missions and tracked progress across the term. The programme extended Reima's brand relationship beyond product purchases into active family lifestyles.
GameLayer powered the Veikkaus loyalty programme — engaging members through non-transactional missions that earned XP, redeemable for rewards. A location-based extension, Veikkaus Check Points, brought the programme into the real world, activating members at physical venues and turning passive membership into active participation.
Connect your app or website to the REST API once. Send member events as they happen — a login, a purchase, a check-in — and GameLayer processes them against your missions and rules. Progress, streaks, levels and rewards come back ready to show in your own interface. A fully documented OpenAPI spec covers every endpoint.
Add locations and missions in the dashboard — a store, venue or destination, each with a viewable and actionable radius. Members check in through your app to complete challenges, with reward budgets, per-member limits and eligibility set from day one. Published in real time, with no developer dependency.
Describe a change in plain language and the AI agent will draft the mission, rules and rewards for you to review, tweak and publish. Anything built on events your app already sends goes live without an app release. A partner agency can also run it for you.
Other gamification platforms stop at the screen. GameLayer goes where your members go.
Turn physical presence into a reason to engage. When members arrive somewhere that matters — a store, a venue, a landmark — GameLayer shows the right mission, reward or challenge. There is no location code to build: simply add those places in the dashboard, with a radius to see each offer, a tighter one to claim it and per-member limits to prevent abuse.
ROAM Helsinki is a live demo of these location missions. A store or venue programme runs on the same engine inside your own app — not this interface.
The hard part starts after launch, with real members, edge cases, budgets and business goals to manage, week after week, for years.
Members lose interest when nothing changes, so missions, rewards and seasons need regular updates, made by the business without an engineering dependency.
Eligibility, stock and per-member limits need active management, monthly or more often, so a popular reward or a determined member cannot drain the budget.
Missions, streaks, leaderboards and rewards all reset daily, weekly or monthly and run between start and end dates, while midnight differs for every member.
A phone's position can be faked. Each location needs one radius to view an offer and a tighter one to action it, plus limits on how often each member can claim.
If you only need a simple leaderboard or a few badges, you may not need a platform yet. If you need a programme that runs, grows and stays fresh for years, that's what GameLayer is built for.
Missions, streaks, levels, leaderboards and rewards that work on their own or together. Build loops that turn first visits into lasting habits, tune them with rules, and evolve your programme as members do.
Pin missions, rewards and raffles to real places — a store, venue or destination. Every check-in is tracked, with no location code to build or maintain.
Connect GameLayer to your product once and it runs from there. Engineering integrates via REST API — then your team controls everything else from the dashboard.
Launch seasons, update missions, and change reward logic all from the dashboard. Engineering ships once and stays focused on the product. And when you need something new, just describe it: the AI agent drafts the mission, reward, or rule for you to review and approve.
Decide who gets what, when, and how much. Set eligibility, control budgets, and tune performance from a dashboard built for people who run programmes, not engineers who build them.
Goals that pull members forward. Design multi-step sequences for onboarding, learning, referrals, or any behaviour that matters.
Turn repeat behaviour into a habit loop. Streaks create consistent momentum that outlasts any promotional campaign.
Permanent rewards that build status and long-term motivation. Designed to be earned, shown off, and pursued again.
Progression members can see and feel. Each level unlocks new states, status, and escalating challenge.
Individual, team, or segment-based rankings. Friendly competition drives participation better than almost anything else.
Randomised rewards that create genuine surprise. Configurable odds, budgets, and eligibility keep them sustainable.
Convert effort into tangible outcomes. Guaranteed rewards, redeemables, or perks — all with controlled budgets.
Prize draws based on participation or eligibility — ideal for campaigns, milestones, and periodic events.
Lightweight interactive moments for knowledge, onboarding, and engagement — standalone or embedded in missions.
Power earning and spending loops with configurable balances and progression tailored to your programme.
No templates to learn. No spec to write. Just describe the outcome you want.
GameLayer's dashboard includes an AI agent. Tell it what you want — a streak that rewards weekly logins, an achievement for first purchases, a mystery prize for new sign-ups — and it drafts the mission, the rules, and the rewards for you.
Review the suggestion, tweak anything you want to improve, and approve. Your programme grows the moment you describe what you need — no spec, no backlog, no waiting on engineering. Included from Growth, and available on request on Starter plans.
GameLayer ships a fully documented OpenAPI 3.0 specification — over 50 endpoints, every mechanic explained in plain language, not just field names. Any coding agent can read it directly and wire up the integration: sending player events, fetching progress, and rendering rewards back into your product. Integrate once; after that, your loyalty team runs the programme from the dashboard.
Cursor, Claude Code, and Copilot read this spec cold and write that integration — events in, progress and rewards out — no SDK required, no scaffolding, no back-and-forth.
View the API spec →Most loyalty programmes only notice members when they spend. GameLayer rewards them for showing up, joining in and coming back, with missions, streaks, achievements and location triggers that build real connection between purchases. The result shows up in your numbers, not just your pitch deck.
Stop relying on promotions to keep members coming back. GameLayer builds the habit loops — missions, streaks, and rewards — that create long-term engagement without burning your budget on one-off campaigns.
People stay when they can see they're getting somewhere. XP, levels, and achievements make progress impossible to ignore — giving members a reason to return that no push notification can replicate.
Individual actions become shared experiences. Teams, leaderboards, and friendly competition turn your members into a community — driving participation through belonging rather than pressure.
Seasons, budgets, eligibility and resets are managed from one dashboard, with GDPR, EU hosting and role-based access built in.
Check-in missions and location rewards bring members into stores, venues and events. Few gamification platforms go there.
Tell us about your members and goals, and we'll reply by the next business day. Want to test the mechanics first? Request a 30-day trial, no credit card.
Prefer to try it first?
Your name, company, work email and what you want to test. It takes two minutes.
Create your login at app.gamelayer.co with the same work email.
We review every request and approve it by the next business day. Your API key is then in the dashboard.
GameLayer is a gamification and engagement platform for loyalty programmes. It adds a non-transactional engagement layer (missions, streaks, achievements, leaderboards, rewards and location-based check-ins) that your team creates and refreshes from a dashboard, with an AI agent to draft content and a REST API for integration. Founded in 2012 in Helsinki, Finland, it has powered programmes for Finnair, Veikkaus, Kesko and Reima, reaching more than 10 million users.
Unlike point-based loyalty tools focused mainly on transactional rewards, GameLayer is built around non-transactional engagement mechanics — missions, streaks, achievements, and location triggers — designed to build emotional connection with a brand, and run from a dashboard so your team can keep the programme fresh for years. Its AI agent drafts missions and rules from plain-language descriptions, and is included from Growth and available on request on Starter plans.
GameLayer supports missions, streaks, achievements, level-ups, leaderboards, mystery wins, prizes, raffles, quizzes, and virtual currencies. These can be used individually or combined into multi-step engagement programmes, configured via a content dashboard without engineering involvement.
Starter plans start at €500/month for up to 25,000 active members, and Growth plans at €1,500/month for up to 100,000 active members. Enterprise plans are quoted for your programme, and smaller programmes of up to 1,000 active members start at €100/month. Every plan includes all mechanics, the content dashboard and unlimited API calls, with no setup fees. The AI agent is included from Growth and available on request on Starter plans. You can try any plan with a 30-day trial, no credit card required; our team reviews every request and typically approves it by the next business day.
Yes. GameLayer powered the Veikkaus Points programme — one of the largest gamification projects in Finland — for Veikkaus, Finland's national lottery and gaming operator, including non-transactional missions and location-based engagement extensions.
Your team does, in the dashboard, with the AI agent drafting missions, rewards and rules for review. Partner agencies can also run programmes for you.
Yes. GameLayer offers GDPR compliance with EU hosting and a DPA, role-based dashboard access (read-only and read-and-write), an uptime SLA of up to 99.8% and onboarding support. It has run loyalty programmes since 2012, reaching more than 10 million users.
Yes. GameLayer provides a full OpenAPI specification that AI coding assistants like GitHub Copilot and Cursor can read to generate integration code automatically, with no SDK required. The platform also returns structured JSON player-state data (missions, streaks, levels, rewards) suitable for AI personalisation engines and LLM-powered workflows.