What is a gamification API?

A gamification API is a REST API that provides gamification mechanics—such as missions, streaks, leaderboards, rewards, and achievements—as programmable services. GameLayer's API allows developers to integrate engagement, retention, and loyalty features into existing products without hard-coding game logic.

What mechanics does GameLayer support?

GameLayer supports 10+ gamification mechanics including Missions, Streaks, Achievements, Level-Ups, Leaderboards, Mystery Wins, Prizes, Raffles, Quizzes, and Virtual Currencies. All mechanics are accessible via REST API endpoints and can be combined to build custom engagement systems.

Can we run loyalty programmes with GameLayer?

Yes. GameLayer is designed for digital engagement, loyalty, and retention programs. The API provides mechanics like missions, rewards, level-ups, and virtual currencies that are commonly used in loyalty programs. Teams maintain full control over the user experience while GameLayer handles the underlying rules and state management.

How do rules and budgets work?

GameLayer includes a Rules Manager that allows teams to define conditions, budgets, and eligibility criteria for mechanics. Rules can target specific player outcomes and control reward distribution, progression thresholds, and mechanic interactions. All rules are managed via API and dashboard.

How do developers integrate?

Developers integrate GameLayer via REST API. The platform provides 50+ endpoints for missions, streaks, leaderboards, rewards, achievements, and other mechanics. Integration typically involves authenticating with an API key, sending events to trigger mechanics, and querying player state. Full API documentation is available at /api-docs.

ما هي منصة التلعيب؟

منصة التلعيب هي نظام يستخدم المهام، المكافآت، ولوحات الصدارة لزيادة تفاعل المستخدمين وولائهم داخل المنتجات الرقمية.

كيف تساعد أنظمة المكافآت على زيادة التفاعل؟

أنظمة المكافآت تحفّز المستخدمين على تكرار السلوكيات المرغوبة من خلال النقاط، الجوائز، والتقدم داخل التجربة الرقمية.

Gamification API for digital engagement and loyalty programmes

Launch missions, streaks, rewards and leaderboards in days — not months. A flexible REST API and programme management dashboard to run loyalty and retention directly inside your product.

View API Docs See Examples

Helping product teams drive retention, loyalty and measurable user behaviour inside digital products — from aviation and retail to lottery, education and beyond.

Add some STICKY to your site or app

Design modular engagement loops — powered by a flexible suite of API-driven mechanics.

A modular engagement loop - combine progression, competition and rewards

GameLayer gives you building blocks that connect — so you can design repeatable loops, progression, and rewards without rebuilding logic in your app. Mix and match mechanics, tune behaviours with rules, and evolve programmes over time.

Designed for real engagement — not short-term gimmicks

Open API

Build engagement directly into your product with a flexible REST API. Send events, evaluate rules, and award outcomes in real time — without hardcoding gamification logic into your app.

Content Dashboard

Give product and marketing teams a place to manage programme content — missions, copy, images, and configurations — without shipping new releases. Keep programmes fresh while engineering stays focused.

Rules Manager

Control how mechanics behave using eligibility, limits, and budgets. Launch safely, prevent abuse, and tune programmes based on performance — not guesswork.

Missions

Define structured objectives that guide users toward meaningful actions — onboarding, learning, referrals, or repeat engagement.

Streaks

Reinforce consistency over time. Streaks turn repeat behaviour into a habit loop with clear momentum.

Achievements

Recognise milestones and progress with permanent rewards that build status and long-term motivation.

Level-Ups

Create progression that users can feel. Levels unlock new states, status, and increasing challenge over time.

Leaderboards

Add social motivation with visibility and friendly competition — individual, team, or segment-based.

Mystery Wins

Introduce surprise and delight with randomized rewards that keep engagement feeling fresh.

Prizes

Convert effort into tangible outcomes. Offer guaranteed rewards, redeemables, or perks with controlled budgets.

Raffles

Run prize draws based on participation or eligibility — ideal for campaigns, milestones, and periodic events.

Quizzes

Add lightweight interactive moments for knowledge, onboarding, and engagement — standalone or as mission objectives.

Virtual Currencies

Power earning and spending loops with balances and progression — configurable for your programme design.

How GameLayer drives measurable business outcomes

GameLayer turns engagement mechanics into real performance results — from higher retention and loyalty to behaviour change and revenue-driving actions.

Engagement Depth

Turn passive users into active participants

Structured missions, challenges and progression give users clear reasons to engage — moving them from browsing to meaningful interaction.

Retention Frequency

Create repeat usage without constant promotions

Streaks, levels and ongoing goals build habits around your product, increasing visit frequency and long-term retention.

Revenue-Linked Actions

Drive actions that impact growth

Guide users toward purchases, referrals, learning or feature adoption using targeted objectives and rewards — not just generic engagement.

Measurable Behaviour Change

Understand what actually drives behaviour

Track participation, progression and outcomes so teams can see which mechanics influence users — and optimise programs over time.

Powered by GameLayer

GameLayer powers real engagement and loyalty systems inside live digital products. The examples below show how the same core mechanics — missions, progression, rewards and rules — are applied to very different business models.

Finnair - GameLayer implementation screenshot

Finnair | Airline

Driving repeat engagement beyond transactions. GameLayer powers missions, rewards and progression mechanics that encourage return visits, deeper product use and long-term customer relationships.

Reima - GameLayer implementation screenshot

Reima | Retail

Turning physical activity and learning into digital engagement. GameLayer powers seasonal challenges, daily streaks and achievements that connect real-world behaviour to brand interaction.

Veikkaus Points - GameLayer implementation screenshot

Veikkaus Points | National Lottery

Adding progression and rewards on top of regulated gaming experiences. GameLayer enables missions, tiers, and campaigns that increase participation while respecting platform rules and constraints.

Step-Up - GameLayer implementation screenshot

Step-Up | Wellbeing

Encouraging healthy behaviour through structured engagement loops. GameLayer powers challenges, progression systems and team-based mechanics that motivate ongoing participation.

Learn more about Step-Up

Why companies choose GameLayer

GameLayer is chosen by teams that need engagement mechanics to work reliably at scale — across products, users, and real-world programmes.

Sustainable engagement by design

Design programmes for repeat participation — not one-off campaigns. Use missions, streaks, and rewards to create long-term engagement loops that keep users coming back without relying on constant promotions or manual effort.

Progress users can clearly feel

Make improvement visible and motivating. Show progress through XP, levels, and achievements so users always know what they're working towards — building momentum and sustained motivation over time.

Social motivation that scales

Turn individual actions into shared experiences - at scale. Use teams, leaderboards, and friendly competition to encourage participation through collaboration and social proof — not pressure or gimmicks.

Built for real-world programmes

Run production-ready engagement with confidence. Control rules, eligibility, budgets, and rewards in one system. Launch safely, evolve programmes over time, and scale without re-engineering your product.

75%

of users engaged weekly

60%

boost in brand sentiment

25%

increase in session time

200%

increase in task completion

50%

boost in product awareness

40%

increase in no. of sessions

Metrics are indicative and vary by implementation and use case

Simple, transparent pricing

Choose a plan based on scale - not features. Every plan includes full and unlimited access to GameLayer's engagement mechanics.

Build: up to 50k users | Scale: 100k - 1m users

Starter

€100 month

Up to 1,000 active users
• Technical & Implementation Support: Email
• Concept & Programme Design Support: Ask for pricing
• Analytics & Reporting: Dashboard

Essentials

€500 month

Up to 10,000 active users
• Technical & Implementation Support: Email
• Concept & Programme Design Support: Ask for pricing
• Analytics & Reporting: Dashboard

Advanced

€1,000 month

Up to 25,000 active users
• Technical & Implementation Support: Email
• Concept & Programme Design Support: Ask for pricing
• Analytics & Reporting: Dashboard

Professional

€1,500 month

Up to 50,000 active users
• Technical & Implementation Support: Slack
• Concept & Programme Design Support: Ask for pricing
• Analytics & Reporting: Weekly reports & monthly insights

Scale

€2,000 month

Up to 100,000 active users
• Technical & Implementation Support: Slack
• Concept & Programme Design Support: Included (on request)
• Analytics & Reporting: Weekly reports & monthly insights

Scale Plus

€3,500 month

Up to 250,000 active users
• Technical & Implementation Support: Slack
• Concept & Programme Design Support: Included (on request)
• Analytics & Reporting: Weekly reports & monthly insights

Hyper Scale

€6,000 month

Up to 500,000 active users
• Technical & Implementation Support: Customer specific
• Concept & Programme Design Support: Included (on request)
• Analytics & Reporting: Customer specific

Mass Scale

€10,000 month

Up to 1,000,000 active users
• Technical & Implementation Support: Customer specific
• Concept & Programme Design Support: Included (on request)
• Analytics & Reporting: Customer specific

Free plan available for testing and prototyping - up to 100 users

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Start building engagement that lasts

Whether you're experimenting or scaling in production, GameLayer gives you the tools to design engagement mechanics that fit your product - quickly and safely.

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Free plan includes usage limits - No credit card required