GameLayer is the gamification engine for any digital product — add missions, streaks, leaderboards, and rewards to your app without rebuilding your backend.
From national lotteries to airlines. From retail to city exploration. One engine.
The complete developer kit — quickstart guide, API cheat sheet, Postman collection, and example clients in JavaScript, Python, C# and curl. Sign up, download, and send your first event in under an hour.
Mechanics that connect. Engagement loops that keep running.
Building blocks that connect. Design repeatable loops, tune behaviours with rules, and evolve programmes over time — without touching your core app.
Designed for real engagement — not short-term gimmicks.
Platform capabilities
Open API
A clean REST API that slots into any stack. Send events, get outcomes — no gamification logic cluttering your codebase.
Content Dashboard
Product and marketing teams manage missions, copy, images, and configurations without shipping releases. Engineering stays focused. Programmes stay fresh.
Rules Manager
Control eligibility, limits, and budgets per mechanic. Launch safely, prevent abuse, and tune programmes on performance data — not gut feel.
Location Triggers
Trigger missions, rewards, and achievements based on where users actually are. Check-ins, event activations, city-wide treasure hunts — configured without custom code.
Engagement mechanics
Missions
Goals that pull users forward. Design multi-step sequences for onboarding, learning, referrals, or any behaviour that matters.
Streaks
Turn repeat behaviour into a habit loop. Streaks create consistent momentum that outlasts any promotional campaign.
Achievements
Permanent rewards that build status and long-term motivation. Designed to be earned, shown off, and pursued again.
Level-Ups
Progression users can see and feel. Each level unlocks new states, status, and escalating challenge.
Leaderboards
Individual, team, or segment-based rankings. Friendly competition drives participation better than almost anything else.
Mystery Wins
Randomised rewards that create genuine surprise. Configurable odds, budgets, and eligibility keep them sustainable.
Prizes
Convert effort into tangible outcomes. Guaranteed rewards, redeemables, or perks — all with controlled budgets.
Raffles
Prize draws based on participation or eligibility — ideal for campaigns, milestones, and periodic events.
Quizzes
Lightweight interactive moments for knowledge, onboarding, and engagement — standalone or embedded in missions.
Virtual Currencies
Power earning and spending loops with configurable balances and progression tailored to your programme.
Modular mechanics — use alone or combine to support any engagement or loyalty use case. See the full system.
Location-aware missions & rewards
The real world is your game board.
Somewhere out there, your next mission is waiting.
GameLayer connects to where users actually are. Check-ins, geo-fenced rewards, city-wide treasure hunts — all triggered by location, all configured without writing a geofencing backend.
Examples include
Check-in missions at stores, venues, or destinations
Geo-fenced rewards unlocked in specific locations
City-wide treasure hunts and exploration challenges
Custom content and rewards for visits to specific places
One engine. Every context. Configured for your users, your rules, your product.
Finnair Plus
Airline & travel loyalty
Flights are transactional. GameLayer makes them feel like progress — connecting missions, streaks, and check-ins to travel behaviour so loyalty runs on autopilot.
Footfall doesn't happen by accident. GameLayer turns leaderboards and challenges into a reason to visit, buy, and come back — without discounting your way there.
Regulated environments limit what you can offer. GameLayer works within those constraints — adding missions, tiers, and campaigns that lift participation without crossing any lines.
Chosen by teams that need gamification to perform reliably across products, users, and real-world programmes — not just demos.
1
Sustainable engagement by design
Design programmes for repeat participation — not one-off campaigns. Missions, streaks, and rewards create long-term loops that keep users coming back without constant promotions or manual effort.
2
Progress users can clearly feel
People stay when they can see they're getting somewhere. XP, levels, and achievements make progress impossible to ignore.
3
Social motivation that scales
Turn individual actions into shared experiences. Teams, leaderboards, and friendly competition drive participation through collaboration and social proof — not pressure or gimmicks.
4
Built for real-world programmes
Production-ready from day one. Control rules, eligibility, budgets, and rewards in one system. Launch safely, evolve programmes over time, scale without re-engineering your product.
75%
of users engaged weekly
60%
boost in brand sentiment
25%
increase in session time
200%
increase in task completion
50%
boost in product awareness
40%
increase in no. of sessions
Metrics are indicative and vary by implementation and use case
No surprises
Choose a plan. Not a feature set.
Every plan includes full access to GameLayer's engagement mechanics. You pay for programme size, not for the ability to use the platform properly.
GameLayer pricing scales with usage — these plans represent common programme sizes — check the pricing list. Free (limited) plan available for testing — up to 100 users.
Download the developer kit, send your first event, and see results in your dashboard. Sign up takes thirty seconds — then you're in.
Works with any backend
REST API with examples in JavaScript, Python, C# and curl. Postman collection with auto-discovery included. Try in 60 seconds.
Production & Dev environments included
Separate environments from day one. Launch safely, test freely, and evolve programmes without re-engineering your product.
About GameLayer
GameLayer is a gamification platform-as-a-service (PaaS) founded in Finland in 2012. It provides a REST API that enables product teams to add engagement mechanics — including missions, streaks, leaderboards, achievements, level-ups, mystery wins, prizes, raffles, quizzes, virtual currencies, and location-based triggers — to any web or mobile application without rebuilding their backend infrastructure.
GameLayer is used by companies including Finnair, Veikkaus, Samsung, Kesko, Reima, Spaazi, Dubbz, Symbaloo, Lahti, and SDP across industries including aviation, retail, regulated gaming, lottery, health, wellbeing, and education.
GameLayer pricing starts at €100 per month for up to 1,000 active users. Plans are available for up to 50,000 users (€1,500/month), up to 250,000 users (€3,500/month), and enterprise plans for above 500,000 users at custom pricing. A free plan is available for testing. All plans include full access to every gamification mechanic.
The platform includes an Open API, a Content Dashboard for non-technical teams, a Rules Manager for controlling eligibility and budgets, and location trigger support for geofenced rewards. GameLayer is headless — developers render the UI in their own product and control all visual presentation.
GameLayer is registered in Finland, Company Registration 2503589-01, and has been operating since 2012.
