GameLayer gives your product team the tools to build engagement programmes that actually work — missions, streaks, leaderboards, and rewards — without waiting months for engineering.
From national lotteries to airlines. Built for the teams building with AI.
The complete developer kit — quickstart guide, API cheat sheet, Postman collection, and example clients in JavaScript, Python, C# and curl. Sign up, download, and send your first event in under an hour.
Mechanics that connect. Engagement loops that keep running.
Building blocks that connect. Design repeatable loops, tune behaviours with rules, and evolve programmes over time — without touching your core app.
GameLayer is built AI-ready. Our OpenAPI specification means tools like Copilot and Cursor can integrate GameLayer automatically — your development team describes what they need and the AI writes the code. Clean JSON responses and event-driven architecture mean AI agents, personalisation engines, and LLM-powered workflows consume GameLayer data natively. Your organisation's AI tools work with GameLayer out of the box.
Platform capabilities
Open API
Connect GameLayer to your product once and it runs from there. Engineering integrates via REST API — then your team controls everything else from the dashboard.
Content Dashboard
Launch campaigns, update missions, and change reward logic without raising a ticket. Your team moves at marketing speed — engineering ships once and stays focused on the product.
Rules Manager
Decide who gets what, when, and how much — without touching code. Set eligibility, control budgets, and tune performance from a dashboard built for people who run programmes, not engineers who build them.
Location Triggers
Activate rewards the moment users arrive somewhere that matters — a store, a venue, a destination. Drive real-world footfall and engagement without a single line of custom location code.
Engagement mechanics
Missions
Goals that pull users forward. Design multi-step sequences for onboarding, learning, referrals, or any behaviour that matters.
Streaks
Turn repeat behaviour into a habit loop. Streaks create consistent momentum that outlasts any promotional campaign.
Achievements
Permanent rewards that build status and long-term motivation. Designed to be earned, shown off, and pursued again.
Level-Ups
Progression users can see and feel. Each level unlocks new states, status, and escalating challenge.
Leaderboards
Individual, team, or segment-based rankings. Friendly competition drives participation better than almost anything else.
Mystery Wins
Randomised rewards that create genuine surprise. Configurable odds, budgets, and eligibility keep them sustainable.
Prizes
Convert effort into tangible outcomes. Guaranteed rewards, redeemables, or perks — all with controlled budgets.
Raffles
Prize draws based on participation or eligibility — ideal for campaigns, milestones, and periodic events.
Quizzes
Lightweight interactive moments for knowledge, onboarding, and engagement — standalone or embedded in missions.
Virtual Currencies
Power earning and spending loops with configurable balances and progression tailored to your programme.
Modular mechanics — use alone or combine to support any engagement or loyalty use case. See the full system.
✦Built with AI
Real-world engagement
The real world is your game board.
Somewhere out there, your next mission is waiting.
Turn physical presence into a reason to engage. When users arrive somewhere that matters — a store, a venue, a landmark — GameLayer fires the right mission, reward, or challenge automatically. No custom development. No manual effort.
Examples include
Check-in missions at stores, venues, or destinations
Geo-fenced rewards unlocked in specific locations
City-wide treasure hunts and exploration challenges
Custom content and rewards for visits to specific places
One engine. Every context. Configured for your users, your rules, your product.
Finnair Plus
Airline & travel loyalty
Flying is transactional. Everything in between doesn't have to be. GameLayer introduced rewards for non-transactional member actions — giving Finnair Plus members reasons to engage with the brand between bookings and building the kind of emotional connection that turns occasional flyers into loyal ones.
Reima GO turned physical activity into an adventure. Kindergarten children's movement was tracked and translated into progress on a journey around the world — with teachers and kids choosing missions together, each one a learning opportunity about a new place. Engagement through play, powered by GameLayer.
The largest gamification project in Finland at the time. GameLayer powered the Veikkaus loyalty programme — engaging members through non-transactional missions that earned XP, redeemable for rewards. A location-based extension brought the programme into the real world, activating members at physical venues and turning passive membership into active participation.
Step-Up gets employees moving — and keeps them moving. Activity targets connect to a reward catalogue employees actually choose from, leaderboards turn individual effort into friendly team competition, and streaks make showing up feel worth it. A GameLayer product.
Chosen by marketing and product teams who need engagement to show up in the numbers — not just in a pitch deck. Built for programmes that run in production, not just in demos.
1
Sustainable engagement by design
Stop relying on promotions to keep users coming back. GameLayer builds the habit loops — missions, streaks, and rewards — that create long-term engagement without burning your budget on one-off campaigns.
2
Progress users can clearly feel
People stay when they can see they're getting somewhere. XP, levels, and achievements make progress impossible to ignore — giving users a reason to return that no push notification can replicate.
3
Social motivation that scales
Individual actions become shared experiences. Teams, leaderboards, and friendly competition turn your user base into a community — driving participation through belonging rather than pressure.
4
Built for real-world programmes
Launch fast. Evolve without engineering. Control rules, eligibility, budgets, and rewards from a dashboard — not a backlog. Your marketing team moves at marketing speed.
5
Built for the AI era
Your AI coding assistants read our OpenAPI specification and write the integration automatically. Event-driven architecture means AI agents listen and act in real time. Clean JSON player data gives your personalisation engine the structured context it needs. GameLayer doesn't just work alongside AI — it's designed for it.
75%
of users engaged every week
60%
uplift in brand sentiment
25%
longer session times
200%
more tasks completed
50%
stronger product awareness
40%
more sessions per user
Metrics are indicative and vary by implementation and use case
Simple by design
Choose a plan. Not a feature set.
Every plan includes the full platform — every mechanic, every tool, every capability. You pay for the size of your programme, not for permission to use the product properly.
The plans below are examples at common programme sizes — pricing scales continuously with usage. For the full price list at every level, see the complete pricing page. Free plan available for testing up to 100 users, no credit card required.
Starter
€100
Up to 1,000 active users / month
Mechanics: Unrestricted
API Calls: Unlimited
Support: Email
Programme Design: Ask for pricing
Analytics: Dashboard
Growth
€2,000
Up to 100,000 active users / month
Mechanics: Unrestricted
API Calls: Unlimited
Support: Slack
Programme Design: Ask for pricing
Analytics: Weekly reports & monthly insights
Scale
€3,500
Up to 250,000 active users / month
Mechanics: Unrestricted
API Calls: Unlimited
Support: Slack
Programme Design: Included on request
Analytics: Weekly reports & monthly insights
Enterprise Plus
Custom
Above 1,000,000 active users
Mechanics: Unrestricted
API Calls: Unlimited
Support: Customer specific
Programme Design: Included on request
Analytics: Customer specific
All plans include every engagement mechanic. Engineering integrates, your marketing or product team runs it.
The best engagement programmes aren't campaigns. They're part of the product. Built to run, built to evolve, and built to keep users coming back long after the launch excitement fades. And when you want to change something — a mission, a reward, a rule — your team does it from the dashboard, in real time, without touching the product.
Download the developer kit, send your first event, and see results in your dashboard. Sign up takes thirty seconds — then you're in.
Works with any backend
REST API with examples in JavaScript, Python, C# and curl. Postman collection with auto-discovery included. Try in 60 seconds.
AI-ready by design
OpenAPI specification, event-driven architecture, and clean JSON responses mean your AI tools, coding assistants, and agent workflows integrate with GameLayer natively — and stay in sync as your product evolves.
About GameLayer
GameLayer is an engagement and loyalty platform designed for marketing managers, product managers, growth teams, and loyalty programme managers. It gives non-technical teams a no-code dashboard to launch and manage engagement programmes in real time — missions, streaks, leaderboards, achievements, rewards, and location-based challenges — while providing developers with a clean REST API for integration.
Marketing and product teams use GameLayer to increase user retention, reduce churn, drive daily active users, and build loyalty without relying on discounts or one-off promotions. Programmes are configured from a content dashboard — rules, eligibility, budgets, and rewards — without raising engineering tickets or waiting for deploys.
GameLayer is used by teams at Finnair, Veikkaus (National Lottery of Finland), Samsung, Kesko, Reima, and others across aviation, retail, regulated gaming, health, wellbeing, and education. Use cases include non-transactional loyalty programmes, employee engagement, physical activity rewards, location-based engagement, and city exploration experiences.
Pricing starts at €100 per month for up to 1,000 active users. All plans include full platform access — every mechanic, the content dashboard, and the REST API. A free plan is available for testing up to 100 users with no credit card required. Full pricing at gamelayer.io/pricing.
GameLayer is registered in Finland, Company Registration 2503589-01, and has been operating since 2012.
GameLayer is built AI-ready. The platform provides a full OpenAPI specification that AI coding assistants such as GitHub Copilot and Cursor can read directly — enabling automatic code generation for integrations. Clean, structured JSON responses and event-driven architecture mean AI agents, LLM-powered workflows, and personalisation engines consume GameLayer data natively. Rich player state data — missions, streaks, levels, achievements, rewards — provides the structured context AI personalisation layers need to operate at scale. Organisations building AI-powered products use GameLayer as the engagement layer that drives adoption of AI features — missions, streaks, and rewards that turn AI capability into consistent user behaviour. GameLayer works natively with the AI tools your engineering, marketing, and product teams already use.
