Insights for teams building engagement programmes

Product teams discuss it in strategy meetings. Designers sketch points and badges. Developers debate whether it's worth the engineering effort. Yet despite all this attention, most implementations fall short of expectations. The problem...

For years, it's been reduced to points, badges, and leaderboards — often bolted onto products late in the lifecycle, expected to magically "fix engagement." When that doesn't happen, teams conclude that gamification doesn't work. In...

I wanted a simple way to motivate small micro-communities — families, friends, work teams — to stay active together. Nothing resembling a massive social network. Just daily nudges, light competition, and a shared sense of progress. Because...

Why YouTube's latest gamification features are redefining engagement Original article: Medium – YouTube's New Gamification Push YouTube has begun introducing new gamification mechanics not simply to keep us watching longer, but to deepen...