GameLayer blog

Insights for teams building engagement programmes

Engagement & retention09 Dec 2025

The mindful gamification patterns powering Headspace's long-term engagement

The mindful gamification patterns powering Headspace's long-term engagement Original article: Trophy – Headspace Gamification Case Study Headspace has become one of the most recognisable mindfulness apps in the world, not only because of...

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Engagement & retention08 Dec 2025

How Fitbit uses gamification to encourage daily activity

How Fitbit uses gamification to encourage daily activity Original article: Trophy – Fitbit Gamification Case Study Fitbit has long been recognised as one of the most influential examples of gamification in consumer wellness. The Trophy...

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Engagement & retention03 Dec 2025

How Nike Run Club uses gamification to motivate millions of runners

How Nike Run Club uses gamification to motivate millions of runners Original article: GoodUX / Appcues – Nike Run Club Gamification Nike Run Club (NRC) is one of the clearest examples of how to use gamification to motivate users in a...

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Engagement & retention30 Nov 2025

How Duolingo uses gamification to boost user retention

How Duolingo uses gamification to boost user retention Original article: StriveCloud – Duolingo Gamification Explained: How to Boost User Retention Duolingo is one of the strongest real-world examples of how gamification can turn a...

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