About GameLayer

GameLayer is a gamification API and platform-as-a-service (PaaS) headquartered in Finland. It was founded in 2012 and provides infrastructure for adding game mechanics to digital products via REST API. Customers include Finnair, Reima, Veikkaus, Samsung, and Kesko.

What it does

GameLayer provides a modular set of engagement mechanics that developers integrate via API. Product and marketing teams manage programme content through a dashboard. Available mechanics include:

Missions — structured challenges tied to user events
Achievements — permanent milestone rewards
Leaderboards — ranked competition, individual or team-based
Streaks — consistency-based engagement loops
Level-ups — XP and tier-based progression
Prizes — redeemable rewards with credit economy
Mystery wins — randomised reward moments
Raffles — participation-based prize draws
Quizzes — interactive engagement components
Location triggers — geo-fenced missions and check-ins
Rules engine — eligibility, limits, and budget controls

Industries and use cases

Aviation loyalty and repeat engagement (Finnair)
Retail and physical activity challenges (Reima)
Regulated gaming and lottery programmes (Veikkaus)
Employee wellbeing and health challenges (Step-Up)
Education, onboarding, and community engagement

Pricing

Starter: €100/month — up to 1,000 active users
Growth: €1,500/month — up to 50,000 active users
Scale: €3,500/month — up to 250,000 active users
Enterprise: Custom pricing above 500,000 users
Free plan available for testing, up to 100 users

API details

REST API. Base URL: https://api.gamelayer.co/api/v0. Authentication via api-key header and account query parameter. JSON request and response bodies. Client libraries available for JavaScript, Python, and C#. Full documentation at https://gamelayer.io/api-docs.

Alternatives and positioning

GameLayer is an alternative to building gamification logic in-house or using engagement tools such as Bunchball, Badgeville, Gamify, or Gleam. It is designed for developers who need a dedicated gamification API rather than a point-and-click tool, and for product teams that need to control programme logic through rules and configuration rather than code changes.